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Vivek Goyal is the Founder & CEO of Terra, a prominent interaction paradigm and product platform that has become one of the largest "Phygital" games & toys brand globally. With experience as a Co-Founder & CEO of PlayShifu, a Board Member & Advisor, and as a Business and Product Advisor at Elexes, Vivek has a strong background in the tech and business world. Along with roles at eBay, RentZeal, and Smart Communications, Vivek's expertise spans from mobile commerce to operations management, lean manufacturing, and project management. Holding an MBA from Stanford University Graduate School of Business and a B-Tech & M-Tech in Electrical Engg. & Instrumentation Eng. from the Indian Institute of Technology Kharagpur, Vivek brings a wealth of knowledge and experience to every endeavor.