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Michel Gogniat serves as the Sales Director at Ternua Group since January 2002, currently holding the position of President at Lorpen North America Ltd since March 2018. Michel has focused on national development in Spain to establish the company as a leader before pursuing international expansion. As a Business Owner at Hotel rural Irigoienea since March 2021, Michel also has significant prior experience as the International Marketing Director at Babolat from June 1994 to December 2001, where oversight included product development and marketing strategies. Michel was previously the General Manager at Babolat, successfully leading the subsidiary in Spain from a loss to profitable revenues of 4M€ in six years. Educational qualifications include an ASIAN INTERNATIONAL EXECUTIVE PROGRAMME from INSEAD, an MBA from emlyon business school, an MBA from Esade, and a bachelor's degree in international commerce from ESCI.