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Marcus Bickerton is a seasoned professional in the cycling industry with extensive experience spanning several decades. Currently serving as Managing Director of Cyclemotion Ltd, a dormant company under which Marcus operates, Marcus represents key brands such as Tern Bicycles, Bickerton Portables, and Biologic Accessories. As a long-standing Board Director and past President of The Bicycle Association of Great Britain, Marcus has been an influential advocate for cycling, participating in parliamentary groups and contributing to industry initiatives. With a background in sales, marketing, and consultancy through various companies including Bickerton Portables and Tern Bicycles, Marcus has a strong track record in promoting cycling products and services in the UK market. Educational qualifications include a degree in Economics from the University of Hertfordshire and a Business Studies degree from Gloucestershire College.