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Alex Peters has over 6 years of work experience in various roles related to marketing, sales, and digital media management. Currently, Alex is working as a Sr. Digital Media Manager at Terminus, where they develop digital media strategies for key clients to increase brand awareness and drive web traffic. They also optimize programmatic advertising campaigns for efficient cost-per-thousand impressions (CPM) and high click-through rates (CTR).

Prior to this role, Alex worked at ClusterTruck as a Marketing Director & Analyst, where they created marketing and sales campaigns to drive customer acquisition and revenue growth. They implemented tools such as Salesforce, Customer.io, and ZoomInfo to enhance the sales team's effectiveness. Before that, Alex served as a Marketing & Sales Manager and Sales & Customer Experience Manager at the same company.

Alex also has experience working as an Account Manager and Regional Sales Representative at FlockTAG LLC, where they implemented a loyalty card service at clients' restaurants, analyzed CRM data to assist clients in creating promotions, and managed over 70 small business accounts.

Additionally, Alex worked as an Online Marketing Consultant at HomeAdvisor, where they consulted and advised small business owners on marketing services and products. They generated continuous revenue by maintaining a high client retention rate.

Earlier in their career, Alex worked as a Brand Ambassador Manager at NFM Group, where they targeted businesses surrounding GetGo stores to promote brand awareness. They educated businesses about product offerings and created detailed reports about each visit.

Overall, Alex Peters has a strong background in marketing, sales, and digital media management, with a focus on driving brand awareness, increasing web traffic, and enhancing customer acquisition and retention.

Alex Peters attended Indiana University's Kelley School of Business from 2013 to 2017. Alex obtained a Bachelor of Science in Business with a focus on Marketing and International Studies. In addition to their degree, Alex has obtained several certifications. In September 2017, they earned the Google AdWords certification from Google. More recently, in 2022, they obtained certifications in Marketing Foundations, Trading Essentials, and The Account-Based Strategy Certification: Fundamentals from institutions such as The Trade Desk and Terminus. Additionally, in February 2022, Alex achieved certification as a Data-Driven Planning professional through The Trade Desk Edge Academy.