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Jyri Paavilainen is a marketing professional with extensive experience across various roles and industries. Currently serving as ²Ñ²¹°ù°ì°ì¾±²Ô´Ç¾±²Ô³Ù¾±±èää±ô±ô¾±°ì°ìö at Teosto since November 2023, Jyri previously held the position of Chief Marketing Officer at Trainers' House from January 2021 to November 2023, where responsibilities included overseeing marketing strategies and the performance of the Media Business Unit while participating in the executive board. Earlier roles include Head Of Media and Head of Marketing Operations at Trainers' House, as well as Head of Content at Stronghold. Jyri's career began with freelance work in content marketing, copywriting, and graphic design, along with roles at companies such as Snoobi Oy, RedLynx, and Gamereactor. Educational qualifications include a BBA in Advertising & Corporate Communications from Haaga-Helia University and a BA in English from the University of Helsinki.