Pim van Groeningen is a seasoned business leader with extensive experience in commercial strategy and account management across multiple industries. Currently serving as Partner and Chief Commercial Officer at TENZING Natural Energy, Pim is instrumental in transforming the energy drinks sector with sustainable, plant-based options. Prior experience includes a significant tenure at Red Bull, where Pim developed non-traditional market channels and facilitated partnerships, as well as a strategic role at Procter & Gamble, overseeing major accounts and commercial strategies for high-profile events like the London 2012 Olympic Games. Pim's educational background includes an MBA from London Metropolitan University and a degree in Commercial Economics from HU University of Applied Sciences Utrecht.
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