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Danielle Rattray founded their own company in 2018, where they serve as the Founder and Creative Director. In 2019, they joined Tens as the Design Director. Prior to these roles, they founded and served as the Design Director at Dark North Ltd starting in 2018. Earlier in their career, they worked as a Graphic Designer at tbp! from 2009 to 2013 and at Art Department from 2005 to 2009.

From 2002 to 2005, Danielle Rattray attended the University of Dundee, where they pursued a Bachelor of Design Honours degree in Graphic Design.