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Eytan is Co-founder/Chief Strategy Officer of Social Native and Co-founder/Chairman of Render Media. Eytan previously served as Co-founder and Chief Strategy Officer of Scopely, a mobile gaming company. Prior to that role he was Google’s Head of Domain Channel from 2003 through 2007. Prior to Google, Eytan was Vice President and founding member of Applied Semantics (formerly Oingo), which was later acquired by Google. At Oingo, Eytan conceived the ideas for applying the company’s meaning-based technology towards domain name selection and monetization, and towards contextual targeting, launched as Oingo AdSense in 2000. Eytan is also the Chairman & Co-founder of Deep Dive Media, a network of health care information and community sites including SupportGroups.com. Eytan’s award winning public service announcements on the subjects of Tolerance and Bullying have been aired around the globe and are currently on display at the Museum of Tolerance. Eytan lives in Los Angeles where he graduated from UCLA with a B.S. in Computer Science and Engineering in 1995.