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Edward Butler is an experienced professional in the content and thought leadership consultancy sector, currently serving as Founder and Director of DeftContent since August 2020, focusing on the global FinServ and FinTech industries. Additionally, Edward Butler provides mentorship as a Fintech Growth Mentor at F10 Incubator & Accelerator, offering guidance on brand building and marketing strategies. Previously, Edward Butler held the position of Managing Director at New Narrative Ltd., where leadership was demonstrated in South East Asia, and worked as Senior Strategist & Financial Editor at Editions Financial, contributing to content marketing for major financial brands. Edward Butler's earlier roles include General Manager at Terrapinn, overseeing conference production and marketing, and Content Director at Synergy for Europe's largest energy event. Edward Butler's academic background includes a BA (Hons) from King's College London and an MSc from SOAS University of London.