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Tom DeFloria is a seasoned executive with a robust background in e-commerce, marketing solutions, and strategic partnerships. Currently serving as the SVP of E-Commerce at Tenerity since April 2024, Tom specializes in consumer subscription solutions that enhance revenue at the point of sale. As the Founder and CEO of Lyft Marketing Solutions, established in April 2017, Tom emphasizes the importance of effective execution over mere idea generation. Previously, Tom held leadership roles at Speedeon Data, where the focus was on data-driven marketing solutions, and InfoUSA - Salesgenie.com, where significant regional expansions were achieved. In addition, Tom's experience includes a vice presidency at InfoGroup, faculty involvement at the University of Phoenix, and district management at ADP. Tom holds a Bachelor of Science in Business Administration from Westminster College and an MBA from the University of Phoenix.