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Kim is a transformational B2B marketing leader with expertise across digital, product, and content marketing. Her 20+ years of experience includes leadership positions at notable high-tech brands. As a data-driven content strategist, Kim strongly believes that exceptional content is the key ingredient for developing a best-in-class go-to-market strategy. Her deep knowledge of the buyer journey has helped many companies craft a content mix that successfully converts a prospective buyer to a loyal customer. As a former Forrester industry analyst, Kim published research for B2B marketing leaders and advised the C-suite and their marketing teams on how to craft a differentiated digital marketing strategy using social media and community technology platforms. Kim is passionate about building and developing amazing marketing teams and holds an advanced Executive coaching certification.