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Patrícia Azevedo is an accomplished marketing professional with extensive experience in strategic marketing and retail media. Currently serving as Gerente Sr de Marketing e Retail Media at Tenda Atacado since February 2020, Patrícia has previously held the role of Gerente de Marketing at Assaí Atacadista, where significant contributions included overseeing marketing strategies and promotional campaigns, managing digital communication, and implementing financial product marketing strategies. Other notable positions include Coordenadora de Marketing at Gran Sapore BR Brasil S.A., and Gerente de Marketing e Comunicação at COAN Alimentos & Serviços, where Patrícia was instrumental in establishing marketing departments and coordinating communication strategies. Patrícia's career began as Especialista de Propaganda at Lojas Cem, managing budgets and media plans. Educational credentials include an MBA in Retail and Consumer Market from USP - Universidade de São Paulo and a postgraduate degree in Marketing from Universidade Estadual de Campinas.