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Gordon Cairns is an accomplished digital marketing professional with extensive experience in leading digital transformations and strategies. Currently serving as Director of Digital Marketing Transformation at TELUS since November 2013, Gordon oversees performance marketing for TELUS Home Solutions and TELUS Health in Canada. Gordon’s previous roles include Manager of Digital and New Products and Senior Digital Product Manager at TELUS, where responsibility encompassed the digital strategy for the TELUS PureFibre brand. Prior to TELUS, Gordon worked at lululemon as an eCommerce Business Analyst and held various senior leadership positions at BT from 2003 to 2013, focusing on digital sales, customer service, and operational improvements. Gordon holds a Master of Engineering (MEng) degree in Manufacturing Engineering from the University of Bath, obtained in 2003.