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Nicoline Wasteson currently serves as a Senior CX/UX Manager and UX Researcher at Telmore, focusing on enhancing customer experience through user research to identify behavior, needs, and barriers. Prior to this role, Nicoline held the position of UX Researcher at Nuuday, contributing to customer experience improvements for YouSee, Denmark's largest telecommunications brand, while balancing business and customer needs. Additional experience includes a UX Researcher role at Plant Jammer, where responsibility encompassed leading user research and service design, and a communications consultant role at Vibeke Hartkorn Kommunikation, which provided strategic advice and communication training for high-profile organizations. Earlier positions include trainee at Kantar Gallup, control at Nørrebro Teater, and assistant roles in various organizations. Nicoline holds a Master’s degree in Sociology and a Bachelor’s degree in Sociology from the University of Copenhagen.