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Vaida Jurkoniene is the Head of Marketing and Communication at Telia since February 2017. Prior to that, Vaida held the position of Head of Marketing at Omnitel in 2016-2017. With a background in Economics, Vaida has extensive experience in the marketing field, previously working as the Manager Marketing Baltics at Kraft Foods and as the Head of Advertising & brand equity at TEO LT, AB. Vaida completed their Master's degree at Kaunas University of Technology.