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Valeria Castro Rivera is a senior manager in Strategy and Insights at TelevisaUnivision, with extensive experience in developing business strategies and conducting market research in various sectors including Financial Services, Insurance, Technology, and Telecom. With a career spanning over a decade, Valeria has served in roles such as Marketing Lead at SkyStem, where in-depth analyses were translated into actionable marketing insights, and as a Brand Marketing Manager at SKBERGE S.A., directing product launches and brand positioning. Valeria's educational background includes a Master of Science in Media Management from The New School, as well as certificates in Digital Marketing and Integrated Communications from New York University, complemented by a Bachelor's degree in Communication and Media Studies from Universidad de Lima.