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Patricia Porto Pedrido is a seasoned professional with extensive experience in business management and audiovisual distribution. Currently serving as the Business Manager for Europe at TelevisaUnivision since January 2003, Patricia is responsible for strategy development and sales management across European territories, including market research and customer outreach. Additionally, Patricia co-founded SAMSARA Distribution, a company focused on audiovisual content distribution in Europe. Prior roles include Senior Consultant at American Appraisal, Associate Professor at La Voz de Galicia, and Environmental Information Technician for the Xunta de Galicia. Patricia holds a Bachelor of Science in Economics from Universidad Complutense de Madrid, a Master’s Degree in Legal, Economic and Social Organization of the Environment from EOI Business School, and a recent certification in Big Data Analytics from ESIC Business & Marketing School.