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José Manuel Peix López is an experienced professional in the fields of business transformation and strategy, currently serving as the B2B & T-Tech Strategy, Business Transformation and ESG Manager at Telefónica Tech since January 2020. With a longstanding tenure at Telefónica since June 2006, José has held various leadership roles including B2B Business Manager, Strategic Projects Leader, and Manager of Business Strategy and Planning of Global Financial Services. Previously, from 1999 to 2006, José worked at Yamaha Corporation, where titles included Ringtone Business Manager and roles in strategic planning and online services. José is an alumnus of Universitas Telefónica.