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Giuliana Araujo Martinelli has a diverse work experience in the field of design and user experience. Giuliana is currently serving as the Head of Design at Tekton Labs since March 2021. Prior to this, they worked as a Senior Manager Customer Insights at Scotiabank from February 2018 to February 2021. Giuliana also held the position of UX Lead at Continuum HQ from October 2015 to February 2018, where they were involved in various aspects of the design process, including user research and interface design. Before joining Continuum HQ, Giuliana worked as a Senior Designer at Nodos Digital from October 2011 to September 2015, where they gained valuable experience and honed their design skills. Giuliana also worked as a UX Lead at Doktuz in 2015, primarily providing in-house consultancy for user experience and participating in various tasks related to content strategy and product development. Giuliana has consistently demonstrated their expertise in design and user experience throughout their career.

Giuliana Araujo Martinelli's education history includes attending the Harvard Business School in 2021, where they pursued a degree in Sustainable Business Strategy. Prior to that, they studied at ISIL Aprende Haciendo from 2009 to 2014, focusing on graphic design.

In addition to their formal education, Giuliana has obtained certifications to enhance their skills. In December 2018, they completed a course titled "Designing a Business" at IDEO U. Giuliana also obtained a certification in "Storytelling for Influence" from the same institution in April 2018.