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Lourdes Keiffer is a seasoned media professional with extensive experience in sales leadership roles within the television industry. Currently serving as the Director of Sales for WWL-TV, WUPL-TV, and Newswatch Channel 15 at TEGNA since June 2018, Lourdes has demonstrated a strong track record in revenue generation and team management. Prior to this role, Lourdes held the position of Local Sales Manager at WWLTV, WUPLTV, and Newswatch 15 since May 2014, and began a career in sales as an Account Executive at WWL-TV from April 1996 to April 2005, and at WDSU-TV from 1984 to 1996. Lourdes earned a Bachelor of Arts degree in Communications from Loyola University New Orleans from 1978 to 1982.