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Alessia Shelby Manina

Freelance Journalist (fragrance Expert) at Tecniche Nuove Spa

Alessia Shelby Manina is a seasoned fragrance expert and freelance journalist currently contributing to Kosmetica, covering fragrance sector news, market trends, and product innovations. Previous experience includes roles as Product Marketing Development Manager and Project Manager Assistant at BDK Parfums, where Alessia focused on product development and digital marketing, and as a Fragrance Consultant at JOVOY PARIS, analyzing consumer preferences across diverse markets. Alessia has also worked in fragrance R&D at Fueguia 1833, engaged in formulation and quality control processes, and has held various customer service positions that enhanced communication skills. Educational achievements include a European Fragrance and Cosmetics Master from ISIPCA and ongoing studies in the Fragrance and Cosmetics Industry at the Università degli Studi di Padova.

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