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Louise Ballard Richards has a diverse work experience spanning various industries. Louise currently holds the position of Director of Customer Success at Techspert, where they manage a team of four and leads on customer success strategy while collaborating with other teams and departments to drive business growth. Prior to this role, Louise worked at BridgeU For Universities as a Certified Customer Success Manager from January 2021 to October 2022. Louise also has experience as a Customer Success Manager at Northstar Innovation Group, where they built the customer success function from scratch, designed and implemented essential elements of the CS function, and managed an international client base. Before their roles in customer success, Louise worked at Tradewind Recruitment as a Managing Consultant and later as a Senior Education Consultant. Louise also served as a School Governor at Rise Academy and worked as an Education Consultant at Randstad. Louise began their career at David Lloyd Leisure, starting as a Member Relations Manager and later transitioning to the role of Sales Consultant.

Louise Ballard Richards completed their education at the University of Hull. From 2005 to 2008, they obtained a Bachelor of Science (BSc) degree in Sports and Exercise Science. Then, from 2008 to 2009, they pursued a Master of Science (MSc) degree in Business and Management. In addition to their formal education, Louise earned several certifications. In 2021, they obtained the Certified Customer Success Manager (CCSM) Level 4 certification from SuccessHACKER in December, Level 3 in October, Level 2 in August, and Level 1 in June. Furthermore, they received certifications in "Computer Programming for Everyone" from FutureLearn in May 2020 and "Introduction to SQL" from the same institution in the same year.