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Daniela Maurer currently serves as the Vice President of Global Sales at TechSmith, a position held since November 2008, with prior roles including Regional Sales Manager for EMEA & Education in North America and Enterprise Account Executive for the D/A/CH region. In these capacities, Daniela has developed and implemented sales strategies focused on retention and penetration selling while managing enterprise-level sales leads. Daniela's early career includes experience as a Tow-in Project Leader at Volkswagen of America, where coordination and development of a major service project were key responsibilities. Daniela holds a Bachelor's Degree in Management/International Business from Northwood University and an Associate's Degree in Travel and Tourism from Lansing Community College, complemented by a Matura in Modern Languages, Economy & Law, and History from Alte Kantonsschule Aarau.