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Edouard Bouffenie is a Senior Analyst in the Media and Intelligent Home Practice at TechInsights since May 2020, focusing on the smart TV market and TV streaming platforms. Previously, Edouard worked as a Benchmarking Architect at Strategy Analytics, where responsibilities included telecoms tariff information and benchmarking solutions for a global client base. Prior experience includes serving as Marketing Intelligence Manager at Pernod Ricard, where strategic planning and consumer insights for European Duty Free & Travel Retail brands were primary focuses, and as a Marketing Analyst at Chivas Brothers, specializing in Scotch Whisky and Gin market analysis. Early career roles included Strategic Planning Analyst at Irish Distillers Pernod Ricard, Accountant at Distillerie De La Tour S.A., and Promotional Agent for the Bureau National Interprofessionel du Cognac. Edouard holds a Bachelor of Arts in International Business from KEDGE Business School and the University of Portsmouth.