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David Williams serves as the Chief Executive Officer for OptiCat and JNPSoft at TecAlliance, overseeing operations in the United States and Canada since September 2022. Prior to this role, David held various positions at DENSO from July 2013 to September 2022, including Director of the Automotive Original Equipment Service Parts Division, where David was responsible for the division's P&L and strategic leadership. David's extensive experience also includes leadership roles at Barksdale and Toyota North America, where responsibilities spanned global business development, marketing strategy, and product lifecycle management. David holds an MBA in Marketing Management from Loyola Marymount University and a B.S. in Finance from Arizona State University.