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Jacqueline Lyson is a highly skilled data and performance manager with extensive experience in social media strategies and marketing. Currently serving as a Senior Data & Performance Manager at TLGG Agency, Jacqueline collaborates with Mercedes-Benz to drive marketing success through data-driven approaches. Previous roles include Data & Performance Manager focused on organic social media and Junior Social Media Specialist at DEPT®, managing content for prominent clients such as Samsung Germany. Jacqueline possesses a robust background in influencer relationship management, CRM strategy development, and product marketing, having held positions at companies like Mermaid + Me, Buckle & Seam, HUGO BOSS, IWD Market Research GmbH, and Daimler AG. Jacqueline holds a Master of Science in Business Economics and a Bachelor's in Business Administration from Otto-von-Guericke University Magdeburg, as well as a Master's degree from Corvinus University of Budapest.