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Craig Friedman is a seasoned professional in the field of performance innovation, currently serving as Senior Vice President of the Performance Innovation Team at EXOS since July 2002, where previous roles included Vice President, Director, and Performance Specialist. Craig's earlier experience includes a position as Performance Specialist at the International Performance Institute from 1998 to 2000, and a Graduate Assistant Athletic Trainer for the football team at the University of Arizona from 1996 to 1998. Craig holds a Master's degree in Human Performance and Sport Studies from the University of Tennessee, Knoxville, earned between 1996 and 1998, as well as a Bachelor's degree in Exercise Science from the same institution, completed in 1995.