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Joanna West

Executive Vice President at Allegiance Group

Joanna West has a diverse work experience spanning various roles and industries. Joanna currently serves as the Executive Vice President at Allegiance Group since May 2023, where they worked closely with non-profit organizations to help achieve their fundraising goals through integrated campaigns and fundraising software. Prior to this, they held the role of President, Loyalty & Incentives at Allegiance Group from June 2017.

Before joining Allegiance Group, Joanna worked at Member Benefits LLC from 2007 to 2017, starting as an Assistant Art Director at Art of the Event in 2007 before transitioning to Vice President, Marketing at Member Benefits LLC from May 2015 to June 2017. In this role, they focused on helping non-profit organizations increase member revenue and retention through the industry's leading donor loyalty program called MemberCard. Joanna also handled services such as print and card production, graphic design, website development, and direct response consulting.

Joanna's earlier work experience includes serving as a Hospitality Ambassador at The Walt Disney Company from July 2006 to March 2007. Additionally, they worked as a Digital Media Lab Coordinator at Merrimack College from September 2004 to May 2006.

Joanna West holds a Bachelor of Arts (B.A.) degree in Digital Communication and Media/Multimedia from Merrimack College. Currently, they are pursuing a Master of Science (MS) degree in Marketing from Southern New Hampshire University, which they are expected to complete by 2023. Additionally, Joanna has obtained the Certified Member (CM) certification from the American Marketing Association in September 2021.

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