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Willem Bartelings is a Senior Strategist and Influencer Marketing Specialist at Team5pm, where responsibility includes expanding the Influencer Marketing proposition using the 'Influencer Intelligence' service to create data-driven campaigns. Previously, Willem founded Penguin Pictures, a media production and concept development company, and worked as a Channel & Content Coordinator at RTL MCN, overseeing various projects for premium channels. Experience also includes roles as a Content Project Manager at RTL MCN and a freelance producer with NHTV Breda University of Applied Sciences. Educational qualifications include a Master of Arts in Media Innovation and a Bachelor of Business Administration in Media and Entertainment Management from Breda University of Applied Sciences.