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Jessy Snikkers is an experienced strategist currently working at Team5pm since July 2021, specializing in leveraging data-driven insights to enhance brand visibility through online video. Previous roles include YouTube Specialist and Content Coördinator at RTL from September 2018 to July 2021, where responsibilities encompassed content management and strategic coordination. Jessy completed a 1.5-year management traineeship at RTL, gaining diverse experience across various departments. Additional experiences include roles at SETUP as a Communicatiemanager and Projectleider, and as a research intern at Talpa, focusing on market research and digital media content management. Educational qualifications include a Master's degree in New Media & Digital Culture from Utrecht University and a Bachelor's degree in Media, Informatie & Communicatie from the Amsterdam University of Applied Sciences. Jessy also co-founded Blikwaardig, a marketing and industrial design agency supporting creative startups.