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Kevin Hughes is an experienced marketing and creative professional, currently serving as EVP of Brand Strategy & Creative at Team IFA since August 2022, where the focus is on athlete representation and branding. Prior to this role, Kevin was the Creative Director for the Minnesota Twins, leading innovative brand strategies to attract younger audiences. Kevin also established the Strategy Department at Lee Branding, and held various creative positions at agencies including Marvel Citizen, Superhuman, and Campbell Mithun, working with notable clients such as Target, NHL, and Best Buy. Kevin's career began with a role as a Staffing Specialist at Target, supported by a BA in Marketing from the University of Wisconsin-Green Bay and further studies at the Minneapolis School of Advertising.