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Alejandro Marcos Moraga is a seasoned professional in the esports and marketing sectors, currently serving as Chief Marketing Officer at Team Heretics since March 2018, and as a Strategy Advisor and co-founder at ScaleLab since April 2024. Additionally, Alejandro is involved in esports management and strategy at The Core Entertainment Science School since February 2022. Prior positions include CMO Iberia and Digital Manager at Cooler Master, Producer at Movistar esports for GAME TV, and Publishers, Talents and Esports Manager at GAME STORES IBERIA. Alejandro's experience extends to roles as Marketing Manager at SocialNAT and Content Creator at YouTube, with a brief stint as a professional Call of Duty esports player for Pain Gaming™. Alejandro holds a degree in Dirección de marca y cultura from Instituto Tramontana and a degree in Publicidad y relaciones publicas from Universidad de Valladolid.