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Tim joined the BOA in January 2017 and is responsible for all revenue generation which incorporates commercial partnerships, fundraising and licensing activities. Prior to the BOA, Tim was responsible for Heineken’s main sports properties – in particular the UEFA Champions League, Rugby World Cup and Formula 1 – managing the above the line, below the line, digital, PR and promotions of these sponsorships across the activating markets. In addition, Tim was in charge of the delivery of the sponsorship rights for Heineken’s contracting partners at UEFA, World Rugby and Formula One Management. Before joining Heineken, Tim was the Sponsorship Manager for Coca-Cola Great Britain working on the company’s global assets such as FIFA World Cup and Olympic Games as well as managing their domestic sponsorships with the Football League and RFU. Tim started his career with Synergy Sponsorship where he worked on the Coca-Cola account.