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Martin Pedersen has extensive experience in commercial management and business development, currently working at TDC Erhverv since September 2023, focusing on commercial excellence and business strategy. Previously, Martin served as Business Development Manager at pr trading a/s, where responsibilities included innovative product protection solutions and key account management. A significant tenure as Nordic Concept Manager and Market Director at Selecta involved strategizing for Grab&Go concepts and managing sales for the on-the-go business unit. Martin's foundational roles in sales management at Skandi Danmark A/S and Nørrebro Bryghus, along with early experience in the Carlsberg Group and METRO/MAKRO, illustrate a strong background in sales and people management. Martin holds a Master of Business Development from Copenhagen Business School and additional degrees in organizational leadership and marketing economics.