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Bhavin Lad is a seasoned marketing professional with extensive experience at TD since October 2005, currently serving as Senior Group Marketing Manager for TD Direct Investing. In this role, Bhavin leads a team of six marketing managers, developing and executing acquisition marketing plans aligned with TD's business goals. Previous roles include Senior Manager overseeing integrated marketing planning for TD Consumer Credit Cards and driving customer-centric initiatives across the organization. With a Bachelor of Commerce specializing in Finance and Marketing from the University of Toronto, Bhavin has a proven track record in creating consumer insights, developing integrated marketing strategies, and enhancing customer loyalty. Prior to TD, Bhavin gained early experience as a Junior Production Artist at Digital Cement Inc.