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Smita Varadarajan is an experienced marketing professional with a demonstrated history in various leadership roles. Currently serving as the Head of Marketing for the High-Tech vertical at Tata Consultancy Services since January 2008, Smita oversees the formulation and execution of marketing plans, budget management, and the development of strategic marketing initiatives while nurturing stakeholder relationships. Prior roles include Head of Marketing for Energy & Resources at Tata Consultancy Services, where a strong marketing strategy was aligned with business goals, and Assistant General Manager of Internal Communications, focusing on corporate messaging and employee engagement. Previous experiences include positions at KPIT as Assistant Manager of Corporate Communications and technical writing roles at Capgemini and Tech Mahindra. Smita holds a Master's degree in Communication and Journalism and a Bachelor's degree in Commerce from the University of Mumbai.