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Reut Amariyo is a seasoned marketing professional with extensive experience in brand strategy, digital marketing, and community engagement. Currently serving as Brand Lead at NetApp since September 2021, Reut has successfully implemented an audience-centric marketing approach and led strategic social media campaigns that significantly increased recruitment sources. Prior to this role, Reut held the position of Marketing Manager at Elements, overseeing comprehensive marketing operations and digital campaigns. Reut's background also includes experience as Marketing and Social Media Manager for LEAD-Youth Leadership Development Program, and Community Manager at Applause, where community engagement was prioritized. Earlier career highlights include serving as PR & Strategy Advisor at Rozental Communication and holding various leadership roles within the IDF Spokesperson Unit, where media strategies were developed and managed. Reut holds a degree in Philosophy and Political Science from Tel Aviv University.