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Aruna Vaidyanathan is an experienced marketing professional currently serving as the Global Head of Growth Marketing and the Global Head of Content Marketing at Tata Consultancy Services, a role held since March 2013. Previously, Aruna Vaidyanathan contributed to strategic communications and thought leadership in the CEO's Office. Aruna's background includes a Tata ProEngage Fellowship at Udayan Care, focusing on brand strategy and digital marketing, as well as various leadership positions at Tata Consultancy Services from 2004 to 2012, and editorial roles at The Economic Times, Outlook Money, and BusinessWorld Magazine. Aruna Vaidyanathan holds a Master's degree in English Language and Literature from Madras University, a PG Diploma in Mass Communications from Bharatiya Vidya Bhavan, and certifications from the University of Michigan and Northwestern University's Kellogg School of Management in digital marketing, alongside completion of the INSEAD Leadership Programme for Senior Executives.