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Nicole Crews has worked in a variety of roles since 2014. Nicole began their career as a Marketing Intern at Barefoot Marketing in 2014. In 2015, they joined Nations Lending as a Social Media Producer. In 2017, they joined TCA.tv, first as a Research Analyst, then as a Sr. Research Analyst, and finally as the Director of Research.

Nicole Crews obtained their Associate of Arts (A.A.) from Florida Atlantic University in 2013, where they studied International Business. Nicole then went on to pursue their Bachelor of Business Administration (B.B.A.) from the University of North Florida, which they completed in 2015 with a focus on Marketing. Additionally, Nicole has obtained several certifications in 2016, including Google AdWords Training by Google Certified Trainers, Hootsuite Media Inc. Certified Professional, and Google Analytics for Business.