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Willem Van Den Hoof has extensive work experience in the creative industry. Willem is currently the Executive Creative Director at Ogilvy Social.Lab Belgium since December 2021. Prior to this, they held the position of Creative Director / Head of Content at TBWA\\Belgium starting in August 2019.

Before joining TBWA\\Belgium, Willem was the CEO / Creative Director at Make Lemonade (BE) from February 2012 onward. Additionally, they served as the Belgian Representative at MassiveMusic from September 2016 to January 2018.

Earlier in their career, Willem held creative roles at VVL BBDO from November 2008 to February 2010, BBDO Belgium from 2004 to 2010, and Proximity BBDO from January 2005 to October 2008. Prior to that, they worked as a Marketing Executive/Copywriter at HM Consulting from March 2003 to December 2005. Willem's earliest experience includes being the Head of Communications at Vlaams Bouwmeester from January 2000 to January 2001.

Willem Van Den Hoof pursued their education from 1997 to 2000 at Erasmushogeschool Brussel. During this time, they focused on the field of Marketing-Communications and obtained a degree in this area. No further information regarding their educational background is provided.