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Ashley Odell is a skilled Director in User Experience Design with a background in coaching, training, and consulting for business and technology teams in the financial services and insurance industries. Having previously held roles such as Manager of Design Strategy and Research at Great-West Life and Senior Designer at Lashbrook Marketing & Public Relations, Ashley has a strong foundation in digital product design, strategic planning, and fostering collaboration across teams. With a background in Graphic Design from Fanshawe College and additional education from The University of British Columbia and H.B. Beal – BealArt, Ashley brings a wealth of knowledge and expertise to the field.