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Maksim Vyruchek is a seasoned marketing professional currently serving as a Product Marketing Manager at Tinkoff since April 2024. Previously, during a tenure from August 2021 to April 2024 at CROC, Maksim held roles as a Marketing Manager and Digital Marketing Manager, where responsibilities included managing marketing teams, developing B2B product value propositions, analyzing software market trends, and creating comprehensive marketing strategies and budgets. Maksim also has experience in digital strategy development, advertising campaign optimization across various platforms, and SEO promotion. Maksim holds a Bachelor's degree in Economics from The Russian Presidential Academy of National Economy and Public Administration (RANEPA), completed in July 2023.