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Juan Antonio Franco holds an Executive MBA from ESIC Business & Marketing School and has extensive experience in business management, marketing, and communication. Currently serving as General Manager for CultuAR at AR Vision since March 2020, Juan Antonio is responsible for business development and product enhancement related to augmented reality in tourism. Concurrently, Juan Antonio manages Tavola News, focusing on innovation in advertising and corporate communication. Previous roles include leading B2B operations at Opel FM Automoción, serving as a city council member in Las Gabias, and various marketing positions across different companies. Juan Antonio's educational background includes a Técnico Superior in Marketing and Advertising from CFI Reina Isabel and a degree from Universidad de Granada.