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Victoria W. has a diverse work experience in the field of UX strategy, research, and design spanning over multiple companies. Their most recent role is as a UX Research Lead at Tavano Team, a eCommerce agency specializing in NetSuite, Shopify, and BigCommerce. Prior to that, they worked as a UX Researcher at Phase2, where they focused on creating personas, journeys, sitemaps, wireframes, and navigation models for web, mobile, and app experiences. Before joining Phase2, Victoria had a long tenure as an Independent Consultant, specializing in UX strategy, research, and creative strategy. Victoria co-founded Selva Agencia, a brand strategy and design studio, where they played a significant role in brand strategy and designing various deliverables. Victoria also has experience in design strategy roles at Flippr and Sharkk. Earlier in their career, they worked as an Account Manager at DHNN, and as a Project Manager and Visual Designer at IT Sitio. Victoria started their professional journey as a Production Assistant at Agulla & Baccetti.

Victoria W. obtained a Master's Degree in Innovation Management - Sustainability & Smart Cities from Instituto Tecnológico de Buenos Aires in the years 2015 to 2016. Prior to that, they pursued a degree in Graphic Design at the University of Buenos Aires from 2002 to 2006. Before entering university, Victoria attended St. Andrew's Scots School / Escuela Escocesa San Andres from 1994 to 2000. Additional information regarding their education history is not available.