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Juliana Barreto is an accomplished marketing professional with extensive experience in strategic planning and shopper marketing. Currently serving as Revenue Director and Head of Strategic Planning at Tátil Design since August 2018, Juliana has developed methodologies and tools for global brands including Coca-Cola and P&G, focusing on shopper journeys and insights. Prior roles include Planning Supervisor at Geometry Global, where Juliana specialized in consumer behavior and campaign development, and Senior Marketing Analyst at Kenner, overseeing branding and product management for a leading Brazilian sandal brand. Juliana has also contributed to academia as a guest professor at ESPM, sharing expertise in shopology and branding. Educational qualifications include an MBA in Strategies and Science of Consumption and a post-graduation in Branding from ESPM, along with a Bachelor's degree in Business Administration with a focus on marketing from the Federal University of Rio Grande do Sul.