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Bryce York has a long history of working in various roles across a variety of industries. Bryce began their career in 2011 as the CEO of The Entourage, where they helped to increase the recurring revenues of the business more than four-fold and grew the database by more than 600% year-over-year. In 2012, they founded Done Digital, a company that develops digital marketing campaigns, conversion-optimised websites, and easy-to-use software solutions for small-to-medium eCommerce businesses. In 2014, they began working as a Senior Technical Product Manager at Ogilvy and also started their own company, BryceYork.com, where they work selectively with early and growth stage startups to help provide an outside perspective on how to improve their product management practices. In 2016, they founded UTM Link Manager, which was later acquired by Skelly Marketing in early 2022. In 2018, they began working as a Senior Growth Product Manager at Finder, where they lead and managed teams to deliver various projects. In 2019, they became the Director of Product Management at Tatari, a data & analytics company focused on buying and measuring TV ads across linear and streaming TV. In 2020, they joined Products That Count as an Editorial Writer and NYC Head of Chapter. Additionally, they have been an Advisor and Co-Founder at RadFrame since 2015.

Bryce York has an education history that includes a Bachelor of Business in Marketing & Computer Science from the University of Technology Sydney, an International Business & Marketing Program from \u00c9cole Sup\u00e9rieure de Commerce Et de Management - ESCEM, and Gosford Selective Highschool. Bryce also has a number of certifications, including Data Scientist from DataCamp (obtained in June 2022), Certified ScrumMaster (CSM) from Agile Alliance (obtained in September 2019), Optimizely X Technical Foundations from Optimizely (obtained in August 2018), Learn Node - Master Package from Bostype Inc (obtained in 2017), Certified Ecommerce Marketing Specialist from DigitalMarketer (obtained in October 2016), Certified Shopify Expert from Shopify (obtained in 2013), Google Analytics Certification from Google (obtained in May 2017), Advanced Google Analytics from Lynda.com, Angular Testing with Jon Papa & Ward Bell from Pluralsight, Certified Analytics & Data Specialist from Digital Marketer, Certified Content Marketing Specialist from Digital Marketer, Certified Customer Acquisition Specialist from Digital Marketer, Certified Customer Value Optimization Specialist from Digital Marketer, Microbusiness Management (Cert III) from TAFE NSW, Practical Leadership (Short Course) from UTS Business School, and Testing and Prototyping JavaScript Apps by Elijah Manor from Pluralsight.