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Preeti Sonthalia is a seasoned professional in Customer Lifecycle Management with extensive experience in the telecommunications sector. Currently serving as AGM at Tata Play Fiber since January 2021, Preeti previously held the role of AGM - Customer Life Cycle Management Head for the UPW circle at Vodafone Idea Limited from September 2018 to December 2020. Preeti's expertise encompasses activations, customer relations, process management, compliance, and regulatory reporting, with a notable history of launching innovative processes such as Digital KYC activation. Preeti has achieved significant reductions in postpaid churn and has been recognized with awards, including the Best Circle Award for UPW circle and accolades for effective process implementation during the Vodafone Idea merger. Preeti's career trajectory also includes roles at Vodafone, Mobile Commerce Solution Limited, Hutchison Essar Telecom Ltd, and Whirlpool Authorized Service Center, showcasing a rich background in customer support, complaints management, and project execution. Preeti holds a Bachelor of Arts degree from Delhi University.