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Amritha Balsam is a Deputy Manager I in Consumer Analytics and Insights at Tata Insights and Quants since May 2022, where leadership in Campaign Management focuses on customer engagement strategies for Croma. Previously, Amritha served as a Senior Client Service Manager at Kantar Worldpanel from April 2018 to December 2021, providing strategic consumer research insights for FMCG clients and overseeing data analysis. Additional experience includes a project lead role at Hindustan Unilever Limited during a secondment from Kantar, an internship in marketing analytics at Radon Media, and a marketing communications internship at CRY. Amritha holds an MBA in Marketing and Media Analytics from Symbiosis Institute of Media and Communication, a certificate in Data Science for Business from Harvard Business School Online, and a B.Tech. in Apparel Technology from Anna University Chennai, complemented by a continuing education program in Fashion and Clothing Technology from the National Institute of Fashion Technology.