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Rasika Iyer is a seasoned marketing professional currently serving as Senior Manager - Marketing at Tata Digital, where responsibilities include overseeing the Paid Media and SEO portfolio for Tata Neu, focusing on brand building, customer acquisition, and retention. Prior to this role, Rasika held positions such as Digital Marketing Manager and Paid Media Strategist at Beech Street Digital, where strategic digital marketing initiatives were developed for B2B clients across various sectors. Experience also includes serving as Business Manager at Performics India, Marketing Intern at Wet&Dry Solutions, and roles in design and project consultancy. Educational qualifications include a PGDM in Marketing from the Institute of Management Technology, Ghaziabad, a Bachelor of Fashion Technology from the National Institute of Fashion Technology, Mumbai, and a Bachelor of Fine Arts in Bharatnatyam.