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Apurva Anand is a Senior Director of Marketing at Tata Digital, leading Partnerships & Strategic Alliances and driving payments digitization initiatives within the Tata Group. With experience in consulting CXOs on digital transformation across various sectors, Apurva has held significant roles, including Senior Director of Payments at Tata Digital. Previous positions include SVP at MobiKwik, where Apurva contributed to achieving the highest revenue and facilitated the company's valuation increase, and co-founder of Forbidden Foods Private Limited, which successfully launched a D2C product line in Europe. Apurva's expertise extends to various committees and initiatives focused on digital transformation and fintech, contributing to organizations such as B20, Confederation of Indian Industry, FICCI, and NITI Aayog. Apurva holds an MBA from the Asian Institute of Management and has completed studies at Harvard University, SolBridge International School of Business, and Manipal Institute of Technology.